Fresh Find

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Fresh Find

Overview

Fresh find is a platform that enables users to buy and sell fresh produce online, and connecting local vendors and consumers.

See the site

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My contribution

Product strategy User research Product design

The team

2 × product manager 5 × product designer

Year

2021

Process

Understanding the Users

Conducted research on Fresh Find's desktop users
Identified areas of improvement for functionality and usability
Targeted desktop users for the redesign

User Interview

Conducted a qualitative user interview with Harvest Dozen business
Gathered insights on business needs and pain points
Used the interview to inform the redesign process

Card Sorting

Used the card sorting method to evaluate the information architecture
Participants organized topics into categories that make sense to them
Identified users' mental model and wording problems
Confirmed whether the navigation design corresponded to users' conceptions

Brainstorming

The team started a brainstorming session to pitch ideas to solve the problems found during research and user interviews
Ideation session allowed for creative solutions to be developed

User Testing

Designed wireframes and mock-ups to test ideas
Iterated designs based on feedback from user testing
Not all designs were successful, but testing led to a more user-friendly design

Outcome

Achieved a more user-friendly and interactive design for the Fresh Find platform based on the results of user testing, which showed improved usability and interactivity for both vendors and consumers.

Currently new updates are being added to the design by new team.

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